Israel Losing ‘Startup Nation’ Image, Needs Rebranding, Study Shows

This article was first published by The Times of Israel and is re-posted with permission.

The 2009 book “Start-Up Nation,” authored by Dan Senor and Saul Singer, depicted Israel to the world as a hotbed of go-getter entrepreneurs whose cutting edge technologies grabbed the attention and the investment of global firms.

But 10 years on, is that title still relevant? With a plethora of other countries angling for the title, even as the coronavirus pandemic batters economies worldwide, is Israel really still the Startup Nation? Or must the country get a facelift, and rebrand?

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These are the questions that Vibe Israel, a nonprofit organization that seeks to showcase Israel and share its story globally, set out to answer together with Bloom Consulting, a country-branding consultancy.

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