Jaguar Land Rover Rolls Out Noise-Canceling Tech From Israel

British automotive giant Jaguar Land Rover (JLR) has debuted new noise cancelation tech from an Israeli startup on a range of new vehicles, the company announced in a statement this month.

The noise-canceling technology powered by Israeli company Silentium will be introduced into the new Jaguar F-PACE, Jaguar XF, and Range Rover Velar, and will “reduce driver fatigue and enhance refinement,” the British automaker said.

Founded in 1997, Silentium’s Active Noise Cancelation (ANC) technology is designed to create a quieter space around the user, regardless of the source of the noise. The tech can be installed in car headrests, airplane seats, or larger industrial spaces. The company’s solutions and products are currently embedded in various market applications.

For JLR, the Active Acoustics system will uses sensors on each wheel to constantly monitor the vibrations from the road surface and calculate the opposite phase sound wave needed to remove the noise heard by the vehicle’s occupants. By monitoring in real-time, unexpected noises from potholes or rough surfaces can be isolated and removed, JLR said.

The Active Acoustics system will be rolled out with JLR’s Destination Zero strategy, which aims to achieve a future of zero emissions, zero accidents, and zero congestion.

The tech “is capable of lowering unwanted noise peaks by 10dB and overall noise levels by 3-4dB – the equivalent of turning down the in-car sound system by four ‘steps,’” JLR said, citing a 2015 study on the effect of road traffic noise on reaction time. “This significant reduction in exposure to low-frequency noises up to 300Hz can help prevent driver fatigue on longer journeys.”

Iain Suffield, JLR Refinenemt Advanced Technologies Specialist, said: “We are committed to creating a haven for our customers and this new technology allows us to remove unwanted noises from the cabin. It makes the experience more tranquil, improving passenger wellbeing and helping to reduce cognitive load and thus reaction times.”

“Active Road Noise Cancelation technology not only has the potential to improve road safety but also wellbeing and quality of life for our customers,” said Dr. Steve Iley, chief medical officer at JLR.

“In a post-coronavirus world, where a ‘new normal’ is emerging, we expect customer expectations of private transport to change. An extra focus will be placed on safe, clean mobility where personal space, wellbeing and hygiene carry a premium,” he added.

SEE ALSO: Too Noisy? An Israeli Company Developed Personal Sound Bubbles For Some Quiet Time