Mastercard, Israeli Firm vCita Team Up For ‘Business Unusual’ Fintech Solution

Israeli firm vCita, a cloud-based management solution for small businesses, has partnered with Mastercard in Europe for a new platform designed to help micro and small businesses operate more digitally.

Dubbed Business Unusual, the platform will give companies a suite of tools that includes client management, billing, e-invoicing, online scheduling, and email marketing. The solution will leverage Mastercard’s European partner network to support its small business customer base with services “beyond traditional banking,” the companies said in a statement. The service is set to be offered for free to small and micro business owners for the first three months, according to the announcement.

The platform, or CRM (Customer Relationship Management), also includes a learning element where small business owners offer advice and tips on how to navigate these times and plan for the day after.

“Building this, we’ve relied on two of our most meaningful relationships – the first, with the entrepreneurial community that surrounds us: vCita users who rallied to offer their advice and support to their peers in navigating an uncertain economic landscape; and the second, with the like-minded team at Mastercard, who share our strong belief that by working together we can help businesses who are the backbone of our economies emerge on the other side stronger, with a solid foundation for success,” said Adi Engel, vCita CBDO.

Marcus O’Toole, VP and head of small business segment at Mastercard Europe said: “ This partnership builds on our desire to become partner of choice for business of all sizes here in Europe and around the world. By partnering with vCita to launch ‘Business Unusual’ we are delivering real help for small businesses as they build digital-first capabilities into their operations. When small businesses suffer, local economies suffer and Mastercard is pleased to be supporting these important pillars of our communities in a meaningful way.”