Nielsen Innovate Invests In 5 Israeli Retail And Media Tech Startups

Nielsen Innovate, an early-stage incubator and investment fund specializing in retail, media, marketing, and research technologies, announced on Monday a $3 million early-stage investment in five Israeli startups.

The startups, which focus on media and retail tech, will join the Nielsen Innovate incubator based in the Israeli coastal city of Caesarea.

The Nielsen Innovate team will provide mentoring, strategic guidance and operational support to these early-stage startups as part of the fund’s goal in order to help them become successful global companies.

“We are always searching for Israeli entrepreneurs with passion and technological capabilities who are looking to transform their ideas into full-fledged products, in order to ultimately create global businesses disrupting retail, media, marketing and research markets,” said Dov Yarkoni, CEO at Nielsen Innovate.

The five companies are CYOU, a firm that analyses the in-store customer journey and provides insights and live alerts; Momentum Technologies, a Blockchain-centric loyalty infrastructure that helps brands and consumers turn their loyalty program participation into revenue; Voiceable, a firm that creates smart AI-based voice assistants for websites; ARPalus, a company helping CPGs and retailers better execute their in-store operations; and INVIOU, a Blockchain-based platform for financial records management.

Launched in 2013, Nielsen Innovate has invested in 33 portfolio companies. Those companies have raised more than $55 million as part of its 18-month incubation program.

“Choosing these five companies reflect the fund’s strategy of investing in deep tech disruptive solutions in the retail and media worlds Our fruitful collaborations with global companies allow us to better understand their requirements and help our companies build products that address significant market needs and to assist our portfolio companies with quick go-to-market and scale-up strategies,” said Liron Langer, Nielsen Innovate CIO.