Workforce Performance Management Firm Centrical Raises $13M, Led By JVP

Centrical, the holistic employee engagement and performance management platform formerly known as GamEffective, announced its new name and the closing of a $13 million funding round on Monday.

The round was led by Israeli venture capital firm Aleph, a new investor, as well as the company’s largest investor Jerusalem Venture Partners.

The company’s funding now totals $34 million.

Other existing investors who participated in the round include La Maison Compagnie d’investissment, and 2B Angels.

Centrical will use the investment to boost growth, increase R&D activities, add to its array of solutions, build strategic alliances, and expand its customer roster, which already includes companies like Microsoft, Novartis, Unilever, and others.

“We became Centrical because, as a brand, it more accurately reflects our mission; to revolutionize the way companies get ready for the future of work, one which makes employees the center of their business success,” said Gal Rimon, Centrical founder, and CEO. “Centrical is able to do that because, unlike single point solutions, our platform holistically combines advanced gamification with personalized microlearning and real-time employee performance management to provide better motivation which yields better learning for better performance, such as 10% sales growth or a 12% increase in customer satisfaction. With Centrical, we all work better together.”

This investment will enable Centrical to increase its team’s size and strength to better manage rapid growth. It will also intensify its work in AI and related areas for smarter and more autonomous solutions for large enterprises.

“Centrical’s SaaS offering can improve the operations of almost any large company,” said Aaron Rosenson, a partner at Aleph. By combining learning, feedback, and gamification with deep IT integrations, they have created a novel offering that is greater than the sum of its parts. They are growing rapidly across a variety of industries, with hundreds of thousands of employees on the platform. We are thrilled to partner with them.”

Rosenson joins the company’s Board of Directors.

“JVP is proud to advance Centrical’s revolution in the employee performance and development arena. It is the only player that combines gamification, personalized microlearning and real-time feedback synergistically to encourage and equip employees to meet, if not exceed, their targets,” said Tali Rabin, JVP partner and Centrical board member, “Multinational companies need to be able to motivate and engage thousands of employees, this is the predominant challenge in today’s work environment. Centrical is uniquely able to help organizations meet this task, and to do so with compelling results.”

Founded in 2013 as GamEffective, the workforce performance management company has offices in New York and Ra’anana, Israel.