Nintendo Opens Second Official Retail Store In The World In Tel Aviv

Nintendo, the Japanese multinational known for its video gaming consoles made popular in the 80s, with electronic games such as Super Mario Bros. and Donkey Kong, has opened its second store in the world — in the heart of Tel Aviv.

The store, which opened Monday, is located in Dizengoff Center, the first mall ever built in Israel. It has opened 14 years after the first Nintendo store opened in New York City in 2005. A third official store is set to debut in Tokyo ahead of the 2020 Olympic Games.

In March, Nintendo announced it had chosen Tor Gaming from the Ramat HaHayal neighborhood in north Tel Aviv as their official distributor. Prior to this, fans of the beloved gaming company had to purchase Nintendo products abroad, tech website GeekTime reports.

With its official store, Nintendo brings with it a phone support service, a service laboratory with original parts, and support from local development companies that will launch games for the new Nintendo Switch gaming console.