Car Chipset Developer Autotalks Partners With Smart Roads Startup NoTraffic

Autotalks, an Israeli vehicle-to-everything (V2X) chipset producer, will supply its chipset to NoTraffic, an Israeli-founded road infrastructure and traffic management platform, Autotalks announced on Monday.

The joint integrated traffic management system is capable of identifying a vast range of objects including vehicles, motorcycles, and pedestrians.

“Our collaboration with NoTraffic is another demonstration of Autotalks’ ability to power new use-cases such as smart intersections, which bring value and enable the future of transportation,”  said Hagai Zyss, CEO of Autotalks, in a company statement.

NoTraffic CEO Tal Kreisler affirmed that the integrated solution is a “significant milestone” that “sets the basis for preparing the roads for connected and autonomous transportation.”

Autotalks provides customers with automotive-qualified chipsets. The chipsets, which are found in computer systems and manage data flow between memory, processors, and peripherals, also help reduce collisions and improve mobility everywhere.

Last year, the Netanya-based firm announced a partnership with Griiip to equip all of the Israeli race car maker’s G1 race cars on the track with a solution “to eliminate a significant number of racecar accidents and casualties in professional and amateur racing.”

NoTraffic, a smart roads startup founded in 2017, specializes in creating safe and efficient communication channels between road users and road infrastructure. The company intends to maximize traffic flow, reduce congestion, and keep pedestrians safe.

Autotalks and NoTraffic are currently showcasing their companies at the 7th EcoMotion Main Event at EXPO Tel Aviv exhibition grounds during EcoMotion Week. EcoMotion Week is a multi-day event dedicated to innovation in smart mobility. During the week, 130 exhibiting startups and over 5,000 industry leaders, investors, entrepreneurs, and startup teams from all over the world are expected to attend.

EcoMotion is a joint venture of the Israeli Innovation Institute, the Alternative Fuels and Smart Transportation Administration in the Prime Minister’s Office, and the Ministry of Economy. It is comprised of over 600 startups and 8,000 members in the transportation sector.