Mexican, Japanese Matzah Ball Mashups Are A Thing, Says Israeli Food Trends Startup

This article was first published by The Times of Israel and is re-posted with permission.

Tastewise, an Israeli startup that uses AI tech to keep abreast of changing food trends by scouring menus and billions of social media posts, photos, and recipes, says matzah ball soup with Japanese and Mexican twists, as well as salty seaweed and beets replacing the traditional shank bone, will all be new stars at Passover seders this year.

The startup also says that Nutella pizzas, fluffy Georgian bread with cheese and runny eggs, and a Japanese squash called kabocha are foods that people are checking out to celebrate the holiday of Easter, when chocolate eggs and eggs of all kinds are traditional staples.

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An illustrative photo of Japanese Ramen soup. Deposit Photos

In a new report on what is trending for Passover and Easter this year, Tastewise, founded in 2017 by Alon Chen and Eyal Gaon, uses AI technology that is trained to read and register the changes made in over 150,000 restaurant menus in the US. When it combines that information with real-life interactions on social media, it is able to predict what’s hot for foodies.

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