Israeli Startup Soomla Raises $2.6m For Its Mobile Monetization Platform

By Diana Rabba, NoCamels December 05, 2018 < 1 minute

Mobile phone infographics. Deposit Photos

Israeli mobile monetization measurement platform Soomla raised $2.6 million in a series A funding round led by JAL Ventures, with additional funding from existing investors, the company announced in a statement. The financing will be used to fund SOOMLA’s continued global expansion and for further investment in its proprietary technology platform.

Tal Shaked, General Partner at JAL Ventures will join Soomla’s board of directors.

“Soomla has rapidly developed a leadership position in the large and fast-growing market for ad measurement,” Shaked said. “The Soomla team developed a unique technology and in a short time was able to attract some of the biggest customers in the space. We are excited to join the team. Soomla is a great example of the type of founder-led, capital-efficient business that we like to invest in.”

“JAL’s partners bring decades of operational experience which makes them an ideal partner as we continue to scale our business globally,” said Yaniv Nizan, CEO of Soomla. “We’re excited about the funding round and plan to use it to hire top talent in Tel Aviv and in a new office we are planning to set up in US.”

Founded in 2012 by Gur Dotan, Refael Dakar and Yaniv Nizan, the company has developed a mobile monetization measurement platform that helps mobile app publishers receive the needed data on in-app advertising. Using ad tracking technology, Soomla delivers granular, impression level data, on more than 30 ad-network, giving publishers the flexibility to connect the data to their internal data warehouse as well as to third-party analytics and attribution platforms, the company says. Soomla is already working with the top mobile app publishers and has analyzed more than 500 million unique users in 180 countries since the beginning of the year.

The company raised $5.5 million in its initial funding round in 2015.