Israeli Work Management Startup Workiz Raises $2M To Grow In North America

Israeli work organization and management startup Workiz has raised $2 million in a seed funding round, the company announced Sunday. The round was led by early-stage investment firm Aleph VC.

The round will “support the expansion of the company’s operations in the North American market and the acceleration of its product development,” a statement said, also noting that it will serve to recruit employees in the US and Israel.

“Workiz serves tens of thousands of field service professionals all over the United States and Canada, delivering advanced technology such as artificial intelligence and bots to small businesses, and directly enabling them to successfully compete with larger organizations at minimal cost and with no technical knowledge. Only 25% of small businesses survive the five-year business lifecycle, but with Workiz, a record number of 80% are not only succeeding but also thriving,” says Adi Azaria, the company’s CEO.

“The investment and experience of Aleph VC will allow us to accelerate the growth of the company, in light of the exponentially growing demand among existing and future customers,” he added.

Based in Rishon Lezion and founded earlier this year by Sisense co-founder Adi Azaria, Workiz develops a field service market platform for small businesses. Field service refers to the management of a company’s resources employed or en route to the property of clients, rather than the company.

“Workiz puts world-class, easy-to-use technology into the hands of business owners with field workers,” said Aaron Rosenson, general partner of Aleph VC. “Now, with Sisense co-founder Adi Azaria joining as CEO, we are excited to scale rapidly and help tens of thousands of small businesses win jobs and do more of what they love.”