Glassbox Raises $25M For Better Customer Experience Analytics

Israeli customer experience solutions company Glassbox announced it had raised $25 million in a Series C funding round last week. The round was led  by Washington D.C.-based software growth equity firm Updata Partners, with participants like Ibex Investors, CEIIF, the venture arm of CreditEase, and Gefen Capital.

The company has raised $32.5 million in total funding to date.

The Petach-Tikva based firm says the investment will “fuel Glassbox’s hyper-growth globally while accelerating product development efforts related to its automatic insight capabilities,” according to a statement.

“While successfully serving some of the largest and most digitally mature enterprises in the world, the company now has the capital to scale up ahead of exponentially increasing demand from our existing and future customers,” Glassbox CEO Yaron Morgenstern, said, “We believe Updata’s investment and expertise in growing leading enterprise software companies will enable us to become the unrivaled leader in digital customer management.”

The Glassbox platform’s approach is a collaborative solution for business and IT teams to optimize the digital customer experience across web, mobile web, and mobile app combined with machine learning in the digital analytics space to enable the company to provide automatic insights and solutions with improved ROI for customers.

Carter Griffin, general partner and Braden Synder, vice president at Updata Partners will join the Glassbox board of directors. “Updata is excited to work alongside management to build on this existing momentum and support the company’s investment in expanding both the go-to-market and product,” Griffin said.

“Digital channels for enterprises are becoming increasingly important, often a differentiator, and greater visibility into customer experience, conversion, and performance is top of mind. Glassbox’s unique ability to capture 100% of the largest enterprises’ digital activity in real-time across web, mobile, and mobile app is what gets us excited to partner with Glassbox and for the opportunity ahead,” Snyder added.

Glassbox was founded in 2010 by Yoav Schreiber, Yaron Gueta and Hanan Blumstein and has offices in London, New York, and Tel Aviv.