US Customer Success Firm Gainsight Acquires US-Israeli Product Platform

US customer success software platform Gainsight announced Wednesday it has signed an agreement to acquire Aptrinsic, a product experience platform helping companies grow, retain, and engage their customers by providing data and insights on them.

Aptrinsic is based in California and Tel Aviv.

Gainsight said in a statement that the acquisition strengthens the company’s “ability to help subscription businesses maximize growth in the age of the customer by unifying the efforts of the customer success and product management teams.”

“Over the past six years, Gainsight has been on a mission to establish Customer Success as the primary driver of sustainable growth for subscription businesses. However, given the connected nature of SaaS solutions and the opportunities that presents to better understand and engage with customers, the biggest strategic ask of our clients has been stronger alignment with the Product team” said Nick Mehta, CEO of  Gainsight. “This acquisition will enable us to deliver a single platform for customer success and product teams to collaboratively build and deploy products that not only enjoy healthy adoption and retention, but also deliver the business outcomes their customers desire.”

With Aptrinsic, Gainsight has expanded its capabilities help companies retain and grow their customers. These new capabilities include product analytics, personalized in-app engagements, and in-app feedback.

“As companies mature, they have an opportunity to fundamentally change how software is created and delivered,” said Mickey Alon, Aptrinsic’s CEO. “Product leaders require tools to construct, segment and run experiments for their applications by engaging their users, but they also need to align with customer success to have full context and visibility into the outcomes that customers are achieving, as well as deliver their own insights to those on the front lines. We are thrilled to join Gainsight to fully achieve our vision of helping our customers drive rapid growth for their businesses.”