Israeli-Founded Firm Singular Raises $30M To Unify Marketing Data

Singular, a US marketing data and intelligence platform founded by Israeli executives that also founded Onavo, a Tel Aviv analytics company that develops mobile apps, announced last week it had raised $30 million in a Series B funding round. The round, led by Norwest Venture Partners with participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest, will accelerate product development and innovation for marketers using data, the company said.

The round brings the company’s total funding to $50 million.

Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, will join Singular’s board of directors.

Singular was founded by Onavo’s Gadi Eliashiv, Eran Friedman, and Susan Kuo who are now Singular’s CEO, CTO, and COO. The company was bought by Facebook in 2013 for an amount that was not disclosed.

“We believe Singular has the opportunity to become foundational to every marketing team’s stack, especially as the world moves more and more towards data-driven marketing and customer engagement,” said Beechuk. “The company’s wide integration and deep analytics capabilities enable Singular to collect mobile and web data that no one else can, which in turn allows them to become the de-facto source of truth for all CMOs. The holy grail for all C-suite executives is having all the data driving their business in a single pane of glass with the ability to optimize ROI across all channels holistically. Singular enables this magic for its customers.”

Singular consolidates marketing data for digital marketers at companies like Lyft, Airbnb, LinkedIn, and Twitter “If data is the new oil, Singular is the refinery,” CEO Gadi Eliashiv said. “Data is critical for modern marketing.  “Data is critical for modern marketing success, but without standardization and normalization — and smart algorithms to extract actionable intelligence — the marketing engine runs out of fuel.”