Israeli Marketing Startup Yotpo Acquires US Firm

Israeli marketing company Yotpo announced last week that it had acquired American firm Swell Rewards for an undisclosed amount.

Yotpo uses its marketing platform to help online businesses grow their companies through reviews and other user-generated content that boosts sales and creates “social proof,” so consumers can see that the brand is popular among other consumers. It was founded in 2011 by Omri Cohen and Tomer Tagrin, and has raised over $100 million to date.

Swell Rewards is a SaaS-based platform helps omnichannel merchants better understand, engage and retain the customers through automated marketing campaigns.

In a blog post on Yotpo, Tagrin said the acquisition marked a “bold, definitive step towards our greater vision to provide brands with the essential technology they need to win in a customer-centric world.”

“With Swell on board, Yotpo will be better positioned to build a streamlined platform that alleviates martech stack overload. With Yotpo’s suite of solutions for customer reviews, visual marketing, loyalty, and referrals, brands can accelerate growth by leveraging social proof across the buyer journey, enabling advocacy, and maximizing customer lifetime value,” he wrote.