Dynamic Yield Raises $32M, Aims To Expand Personalization Platform

Dynamic Yield, a leading Israeli company in the customer personalization market, announced Wednesday that it has raised an additional $32 million in a Series D funding round. The funding was led by Viola Growth, an Israeli-based technology growth capital fund, with participation from Union Tech Ventures. This round brings the company’s total funding to $77 million to date.

The company has its sights set on being “the industry’s first personalization anywhere platform”. This funding will enable the company, which helps e-commerce brands and publishers improve individualized experience beyond the web, ranging from call centers to IoT devices.

“At a time when Amazon Go Stores already let shoppers check-out with their smartphones and nearly all airlines have switched to self-service check-in kiosks, it’s hard to imagine a future where almost every customer interaction isn’t personalized,” CEO Liad Agmon said in a statement.

The company said the latest investment will help to “accelerate product innovation in personalization APIs, enabling businesses to personalize every digital channel and customer touchpoint at scale” as well as “fuel the expansion of an already vast partner network, doubling down on integrations similar to that of Salesforce Commerce and Marketing Clouds which allows mutual clients to sync and personalize all points along the customer journey.”

Founded in 2011 by Israeli entrepreneurs Agmon and Omri Mendellevich, the New York-based company’s AI-powered omnichannel personalization engine helps marketers increase revenue. Their clients include IKEA, URBN Brands, and Stitch Fix.

Last month, Gartner’s first Magic Quadrant named Dynamic Yield a leader for personalization engines.