UK Online Retailer ASOS Taps Into Israeli Fashion Startup’s Tech In New Deal

April 4, 2018 | UK online fashion retailer ASOS has signed a cooperation deal with Israeli fashion startup Zeekit, the companies announced in a statement this week. The online fashion giant will use Zeekit’s technology to dress models with simulated images of fashion items in a deal reported to amount to over NIS 2 million ($560,000) per year, according to Globes. Zeekit’s virtual dressing room feature was integrated into the ASOS clothing app; it allows the company to use an image of a garment and fit it on to models of different body shapes and sizes. The collaboration is expected to shorten the time needed to put a new fashion product on the site. Founded in 2000, ASOS is now one of the biggest e-commerce sites in the world, selling over 80,000 items to customers around the world through distribution centers in the UK, US, China, and some European countries.