US Fintech Firm Broadridge Acquires Israeli Startup ActivePath

March 27, 2018 | US fintech firm Broadridge Financial Solutions announced that it has acquired Israeli digital tech company ActivePath for an undisclosed amount. “ActivePath’s unique technology enhances the consumer experience associated with consumer statements, bills, and regulatory communications,” Broadridge said in a company statement, adding that “ActivePath extends Broadridge’s ability to transform and accelerate the pace of digital adoption, further strengthening Broadridge’s leading governance and communications businesses.” ActivePath CEO Avi Weiss said, “ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike. We are thrilled to support Broadridge’s global growth and excited to welcome them to the innovative Israeli market.” ActivePath was founded in 2013. Its “unique platform lets enterprises, including banks, brokers, healthcare providers and other billers, quickly compose and project HTML experiences typically found on brand websites and apps into interactive email with new levels of personalization, engagement, and security,” the Broadridge statement says. “In addition to email, ActivePath when combined with the Broadridge platform enables full omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions.”