February 11, 2018 | On-demand financing company Behalf, which provides loans and on-demand payment tools to large and small business in the US, has secured $150 million in debt financing, the company announced last week. The round was led by a private investment fund managed by Soros Fund Management. Viola Credit of Israeli-based Viola Group also participated in the round. Both companies also made a private equity investment in Behalf. This replaces the $100 million in debt previously raised by the company. Brothers Benjy and Shai Feinberg founded Behalf in Ra’anana, Israel, along with Jeremy Esekow in 2011. The company’s software tech, based on big data, predictive analysis, and algorithms, allows users to get cash advances on the spot with flexible repayment terms.
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