P&G European IT Hackathon To Be Held in Israel

November 22, 2017 | Procter & Gamble announces its first-ever P&G European IT Hackathon in the area of voice recognition. The hackathon will take place simultaneously in 10 countries, including Israel.  Winners will have the chance to win prizes and pitch their idea to European IT leaders including the head of global innovation at Procter & Gamble, with a flight and a visit to the company headquarters in Europe. The Israel hackathon, led by the Innovation Desk of Procter & Gamble, will be held on Thursday and Friday, November 23 and 24, will be held at the consumer goods corporation’s offices in Tel Aviv. The hackathon will include students, startups, and voice recognition experts who have knowledge in areas of software development, product management, digital marketing, UX-UI design, and more. The participants will work on developing unique ventures concerning Amazon’s Alexa voice recognition system. Judges for this hackathon in Israel include Ofir Gutman, CEO of Procter & Gamble Israel, Uri Adoni, Partner at Jerusalem Venture Partners (JVP), Amit Harel, Head of Innovation at Deloitte, Eitan Sela, Alexa expert, Boaz Ziniman, a cloud technology expert at AWS Israel. Procter & Gamble is a multinational consumer goods corporation founded in 1837 with headquarters in Cincinnati, Ohio.