Israel’s SintecMedia Buys Operative Media For $200M

| December 1, 2016 | Israeli TV advertising management technology company SinTecMedia is acquiring the US digital advertising solutions company Operative Media Inc. for $200 million. The merged company will offer a range of tools that will help companies save costs by streamlining TV and digital advertising expenses. Jerusalem based SinTecMedia was acquired in April by US private equity fund Francisco Partners for $400 million from Riverwood Capital, another US private equity fund. Founded 16 years ago, SinTecMedia took a big step forward in early 2014, when it acquired Pilat Media Global, a competitor listed on the UK AIM stock exchange in which it already had a 22.7% stake. SintecMedia paid $103 million for the rest of Pilat Media, a company whose business was identical to its own.