will.i.iam Buys Israeli Startup Sensiya

 May 3, 2016| Israeli startup Sensiya has been bought up by the musician will.i.iam’s consumer tech label i.am+ for an unknown sum. Sensiya is a mobile SDK that allows application developers to serve a personal, tailor made experience for every user. Users will soon be able play music without their phones, via wearables made by i.am+. Founded in May 2014 by Noam Fine and Yossi Marouani and located in Bnei Brak, Sensiya currently has 25 employees. The startup’s investors include Yossi Vardi, Shlomo Nehama, Avi Shechter, and Stav Shacham.