April 19, 2016| Combining its specialties in the field of tourism and technology, Tel Aviv is taking a new step towards becoming a ‘smart tourism city’ by leading an integration of travel apps made in Tel Aviv into 12% of the city’s hotels. The apps will allow tourists to enjoy improved communication with the hotels before and during their stay, access to local activities and events, advanced tourist profiling for hotel marketers, and more. Tel Aviv, which was awarded Smartest City in the World in 2014 and was ranked the #1 startup ecosystem outside of the United States in 2015, was also recently ranked as one of the top tourist destinations by Lonely Planet. Some of the participating technologies include Howazit, which provides a seamless connection between guests and hotels throughout the different phases of the visit; Dotz, which offers the ideal events guide for visitors based on their geo location and personal interests; and Aspectiva, which offers customer review insights. The participating hotels in the project are: Royal Beach, Isrotel Tower, the Dan Group hotels, Deborah, Golden Beach, Arkadia Tower, Carlton, Mergoza, West, Alexander, Embassy, Cucu and Port.
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