April 3, 2016 | Israeli content recommendation platform Outbrain is launching “Outbrain for Chat,” a service that enables any publisher to seamlessly launch Applications (or Content Bots) across leading messaging platforms in minutes. Founded in 2006 by Yaron Galai and Ori Lahov, Outbrain’s new offering combines the unique power of its personalization platform with access to a proprietary Editorial Chat Management System or “ECMS”. The result is a unique interactive content experience that allows publishers to join editorial programming with true content personalization. Born out of Outbrain’s Innovation Lab, the flexible technology platform that powers Outbrain for Chat has the potential to operate in a number of environments, opening up possibilities for interactions that venture beyond a single provider. This new end-to-end technology can be adapted to any UI and powers publishers with the tools to tap into the fastest-growing channel for user adoption and attention.