March 23, 2016 |Israeli startup Clicktale, has won the Adobe 2015 Marketing Cloud Innovation Partner of the Year, Americas Award, in recognition of its deep integrations and customer success stories. The award was presented by Matt Thompson, EVP, Worldwide Field Operations, during Partner Day at the Adobe Summit in Las Vegas. Founded by Dr. Tal Schwartz and Arik Yavilevich in 2006, Clicktale’s cloud-based customer experience management platform is used by Fortune 500 companies such as Walmart, CNN, Allstate, UBS and Adobe to optimize experiences on desktop and mobile devices. An Adobe partner since 2010, Clicktale integrates with Adobe Analytics, Adobe Target and Adobe Experience Manager. Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.