December 6, 2015 | Israeli advertising technology company Inneractive is expanding into Europe: The company announced it is investing 500,000 pounds in a new London office. The new branch joins locations in Israel, New York and San Francisco. Founded in 2007 by CEO Ziv Elul and president Offer Yehudai, Inneractive was initially an advertising solution for mobile apps, but later pivoted to offer an independent trading exchange for video advertising and content-based (native) advertising spaces.
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