February 3, 2015 | The unified social enterprise platform provider Tracx announced that it raised $18 million in Series C funding. The round was lead by Edison Partners, which invested $10 million of the total sum, together with existing investors Flybridge Capital, Mousse Partners, Klingenstein, and Fields & Co. Tracx seeks to aid businesses by integrating all of their social media platforms and statistics into one, user-friendly platform. Over 400 well-known brands in the consumer goods, retail, automotive, financial services, healthcare and consumer electronics sector utilize Tracx to provide insight into social media platforms, analytics, engagement and monetization policies. Tracx was founded in 2008 by Yaniv Ben-Arie, Noam Singer, Ofer Fort, Niv Singer and Asaf Shtekler.
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