Trax Image Recognition Raises $15M In Series D Funding

December 16, 2014 | The Israeli-Singaporean company Trax Image Recognition raised $15 million in a Series D round from previous investors and Singapore’s Broad Peak Master Fund. To date, the company has raised $37 million in funding since the company was founded in 2010. According to the company, the new funding will be used to support expansion in the US and Europe, allowing for new product offerings and partnerships in the sector of market research and consumer space. In addition, the funding will be used to help Trax secure a leading position in the crowdfunding market. In the last six months alone, the company has secured 170 new global clients, including Coca Cola, Nestle and more. Trax is headquartered in Singapore and has research and development centers in Israel, employing over 200 individuals worldwide and specializing in in-store shelf monitoring, analysis and monitoring technology powered by image recognition.