Outbrain Signs Content Recommendation Deal With Time

November 18, 2014 | The content recommendation company Outbrain signed an exclusive multi-year agreement with the US media giant Time. Time will use Outbrain’s services to enhance its digital publication by suggesting content that may be suitable for its global readership. According to reports, the partnership between the company is expected to generate $100 million in revenue for Time over the entire course of the agreement. Outbrain, for its part, will provide Time with tools to pair editorial decision-making with predictive analytics and algorithmically-generated content recommendations. Outbrain was founded in 2006 by CEO Yaron Galai and General Manager Ori Lahav and, according to estimates, had 561 million unique users by September 2014.