Segmented Video Advertising Company Eyeview Raises $8.1M

Israeli startup Eyeview, which develops technology for segmenting and personalizing video content, has announced a successful financing round, raising $8.1 million from a private equity fund.

Eyeview’s platform allows advertisers to create custom-made commercial videos. The company gathers information about the user’s geographic location, the weather in the area and their browsing history and personalizes content accordingly.