Mobli, a real-time photo and video sharing mobile application, announced a new partnership with the tennis champion Serena Williams, to launch her channel in the company’s application, documenting her journey to the 2012 London Olympics. According to Forbes, Williams invested an undisclosed amount in the company, adding to investments from the actors Leonardo DiCaprio and Tobey Maguire. The company is headquartered in NYC with an R&D center in Ramat Gan, Israel.
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