myThings , an Israeli online advertising technology company, has raised $8.4 million in a financing round led by Viola Private Equity Fund, the fund announced today. myThings, founded in 2005, is a startup that helps increase revenue for advertisers online by providing personalized display advertising, individualized and in real time. To date, the company raised $37 million and has 100 employees, 65 of which are in Israel.
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