Interactive Video Platform ‘Viewbix’ Closes $2M

Viewbix, the developer of interactive video platforms and analytics software, announced it has raised $2 million in a financing round led by Canaan Partners, along with Longfellow Venture Partners. The company’s platform enables small and medium-sized businesses to put a custom, interactive layer of ‘apps’ on top of their video content to increase user engagement, conversion and social sharing. Viewbix, based in Tel Aviv, Israel, was founded in 2011 by CEO Jonathan Stefansky and COO Hillel Scheinfeld.