American-Israeli company Neura announced on Wednesday the completion of a $16 million Series B funding round led by Pitango Venture Capital and Liberty Technology Venture Capital II, a subsidiary of Qurate Retail, with participation from Moneta Capital, Amdocs, AXA Ventures, among other investors.
Founded in 2013, Neura provides solutions for mobile brands seeking higher customer engagement, giving them actionable insights based on each user’s real-world behavior.
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Neura says its technology adapts to each user’s unique needs, delivering contextually relevant, real-time interactions and personalized customer experiences to drive engagement, retention, and monetization.
Headquartered in San Francisco with offices in New York, London, and Israel, Neura employs a team of data scientists and developers and says it is looking to expand. Neura says the new funds will be used to fuel growth and scale customer activity in the US and EU.
“It has become increasingly clear that brands that understand the real-world behavior of their users will lead the next generation of the mobile economy,” said Amit Hammer, CEO of Neura, in a statement. “This funding validates the importance of contextualizing digital experiences and will help us empower digital products with the intelligence to create meaningful, long-lasting customer relationships.”
“Since our founding six years ago, our diverse team has grown to span three continents. We believe our team’s diversity is one of our greatest assets, and this enables us to achieve our mission of revolutionizing the way products interact with people. The new funding will help us to further expand our team, and we are already on the lookout for top talent to join our R&D department, as well as our marketing and product teams,” said Neura CTO Triinu Magi.
Rami Kalish, the managing general partner and co-founder at Pitango, said, “Neura continues to impress us with their impact to user engagement driven by their unique datasets. The combination of a strong team and an exceptionally constructed product with huge scaling potential across verticals represents one of the most exciting opportunities we have seen.”