Lemonade, Houzz, We Company Named To CNBC’s Disruptor 50 List

Three companies with Israeli founders were among 50 startups selected for the seventh annual Disruptor 50 list by business TV news channel CNBC. The diverse group of firms in fields like biotech, machine learning, transportation, retail, and agriculture have innovations that are “changing the world and fueling a race between superpowers like the US and China,” CNBC said.

“These forward-thinking startups have not only identified unexploited niches in the market that have the potential to become billion-dollar businesses, a majority of them already are billion-dollar businesses,” the channel explained, noting that 36 of the 50 disruptors are unicorns that have already reached or surpassed the billion-dollar mark.

CNBC also said these companies “represent attacks on the status quo in many industries, from finance and fitness to energy and consumer products.”

The three Israeli companies on the list include the We Company (WeWork), the shared workspace firm co-founded by Israeli entrepreneur Adam Neumann, which rebranded in January 2019 to incorporate its different business lines and expand into new ventures; Lemonade, the insurtech startup disrupting the home insurance industry founded by Daniel Schreiber and Shai Wininger; and Houzz, the online home design platform founded by Israeli designers Adi Tatarko and Alon Cohen in 2008, which Pitchbook reports is currently valued at $4 billion.

More than 1,200 companies were nominated for 50 spots on the Disruptor list.