Oreo, Cadbury Parent Company Partners With Israeli Food Tech Incubator For Snacks

Mondelez International, an Illinois-based food and beverage multinational, announced a new partnership with Israeli food tech incubator The Kitchen, to develop opportunities in the snacking sector.

Mondelez is the parent company of Oreo, Cadbury, and Toblerone among others.

The partnership will be led by Mondelēz’s R&D and SnackFutures teams, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities around the world.

Founded in 2015, The Kitchen is owned by the Strauss Group and is part of the incubators program of the Israel Innovation Authority. It has 12 portfolio companies.

Mondelez said in a statement that the collaboration will allow for “unparalleled access and visibility to one of the world’s leading FoodTech ecosystems.”

“At the same time, Mondelēz International will offer technological and commercial expertise to entrepreneurs from The Kitchen and provide an opportunity to work in the company’s global Technical Centers, including access to pilot plants and internal experts across a variety of areas such as R&D, Food Safety, Marketing Insights and Operations,” it added.

“The Kitchen, as a ventures builder, constantly seeks to bring value to its portfolio companies,” said Jonathan Berger, CEO of The Kitchen. “Partnering with an industry leader such as Mondelēz International will bring tremendous value to The Kitchen and our portfolio companies. We look forward to working with their dedicated team and to introducing Israeli FoodTech innovation from seed to shelf around the globe.”

Tim Cofer, Executive Vice President and Chief Growth Officer of Mondelēz International said: “With over 6,600 active start-up companies and a steady growth year on year, the Israeli innovation ecosystem is one of the most dynamic in the world and we’re thrilled to be part of it.”

“We’re looking to collaborate with the best and brightest talent in advancing the future of snacking,” he added.