Music And The Road: Waze Adds 7 New Audio Streaming Services To Driving App

Israeli-founded navigation and driving app Waze, now a Google company, announced this week that it was adding seven new audio streaming services into its app for a more seamless travel experience. The seven new partners – Pandora, Deezer, iHeartRadio, NPR One, Scribd, Stitcher, and TuneIn – are joining Spotify, whose integration into Waze was announced last year.

The services will be available on the Waze Audio Player, “an embedded audio player giving drivers an easy way to listen to music, podcasts, audiobooks, news and more – all while safely navigating,” the company said in a statement. The player will be rolled out to all Waze users in the coming weeks.

“We’re thrilled to be introducing the Waze Audio Player, and announcing our partnerships with the top mobile audio platforms in the industry,” said Adam Fried, head of global partnerships at Waze. “We’re dedicated to giving our users the best possible experience in the car. Now we’re able to make their drives even more enjoyable by seamlessly and safely delivering their favorite audio content while they’re on the road.”

“Music has always been an important part of the commute. Having your own personal soundtrack when you’re in the car makes each journey better and the integration with Waze saves users time and effort when picking music on the move,” said Alexander Holland, chief content and product officer at Deezer.

Waze was founded in Israel by Ehud Shabtai, Amir Shinar and Uri Levine. Google acquired the company in 2013 for over $1 billion.