July 31, 2018 | Israel’s DouxMatok, a startup that developed a patented sugar reduction solution, announced that it was partnering with German company Südzucker, the largest sugar producer in Europe, to set up “production, joint marketing and sales of DouxMatok sugar” to Europeans by next year.
“The companies are currently focusing on process technology for scaling up the production and expect to offer it to European food brands for use in a large variety of categories, including chocolate, spreads, snack bars, biscuits, baked goods, and candies,” DouxMatok and Südzucker said in a joint statement.
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“We see this cooperation as a vote of confidence by the best of the sugar industry in Europe in launching the first sugar-based targeted delivery technology,” said Eran Baniel, CEO and co-founder of DouxMatok. “Our vision at DouxMatok, is to pioneer targeted delivery of flavor and food ingredients, such as sugars, enabling consumers to enjoy the exact same tastes they know and love, with a better and healthier nutritional profile.”
“The innovative and natural sugar reduction technology of DouxMatok is a logical extension of our diverse product portfolio”, said Randolf Burisch, Commercial Head of Südzucker´s sugar business unit. “We are very pleased to engage in this collaboration with DouxMatok and are looking forward to bringing the new DouxMatok sugar to the European market as it will provide many possibilities to customers for reformulation and new product development.”