Marketing Intel Firm Datorama To Be Acquired For Reported $850M

July 16, 2018 | Israeli company Datorama, which has developed a marketing intelligence platform, announced that it has entered an acquisition agreement with San Francisco-based cloud computing company Salesforce. The deal is said to be worth $850 million, according to the Israeli business daily The Marker, but has yet to be finalized.

Datorama made the announcement this week through a blog post written by the company’s co-founder and CEO Ran Sarig. In the post, Sarig said the expected acquisition will “expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth.”

Salesforce’s Bob Stutz, chief analytics officer and CEO of marketing cloud said in a written announcement that the deal “strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences.

Datorama was founded in 2012 and has raised some $50 million over the years. The company has grown to employ around 400 people in 17 office across the world. Datorama says it has over 3,000 clients including leading global agencies and brands such as PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard, and Foursquare.

In December, Datorama made the top five of the Deloitte Israel Technology Fast 50 list for 2017.