March 12, 2018 | Spotify, the world’s most popular music streaming service, has officially launched in Israel today, according to a statement from the company. The platform allows you to browse and discover music, curate playlists, and build a music collection. The service, which offers a catalog of over 35 million Israeli and international songs, gives its users a choice of a free ad-supported service or an ad-free Premium subscription service for 19.90ILS ($5.70) a month. Spotify has partnered with the Israeli-founded GPS navigation company Waze to incorporate playlists into the app on both Android and iOS. It has also partnered with Israel’s Galgalatz radio to bring Israeli users playlists curated by hosts and editors from the station. Spotify has a personalization feature allowing fans to find music they love and discover new artists based on taste and listening patterns. This includes a Daily Mix series, Release Radar (new music based on artists followed and listened to most by the user) and Discover Weekly (a playlist based on the users’ unique listening habits. The Swedish-developed service was first developed in 2008, but currently has two billion playlists available for 159 million fans worldwide and following the Israeli launch, will be available in 62 markets worldwide.
Get our weekly highlights directly in your inbox!Sign up