Video Marketing Platform Innovid Acquires Data Company Taykey
December 3, 2017 | Online video marketing platform Innovid has announced it will buy New York-based data intelligence company Taykey. Financial terms of the deal were not disclosed. Both companies have Israeli founders and deal with the video ad industry. As part of the acquisition, Innovid would have access to Taykey’s technology, big data platform, and 14 web content analysis patents. Taykey’s product development team will also be joining Innovid. Innovid also said the deal would allow its company to provide clients with new data on video engagement including the analysis of the ads within their web and social media content.