Mobile Ad Analytics Co. AppsFlyer Raises $56M

 January 17, 2017 | Israeli mobile ad analytics company AppsFlyer has raised $56 million, increasing the total capital it has raised since it was founded to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. AppsFlyer enables app developers (such as Gett) to economically analyze the effectiveness of their campaigns on mobile. The company does not sell or buy media; it measures the return on investment (ROI) for buying media. The current financing round follows substantial growth in the company, which asserts that its revenue has grown six times over during the past two years, but does not disclose how much that revenue is. AppsFlyer measures 250 billion actions using over 10,000 apps each month and its customers include Samsung, HBO, Waze, Playtika, Alibaba, Baidu, Trivago, Macy’s, and others. It is an official analytics partner of Google, Facebook, Yahoo, Adobe, Twitter, and more than 2,000 others. AppsFlyer was co-founded in 2011 by Reshef Mann, and Oren Kaniel.