Israeli Video Startup Magisto Leads Deloitte’s Fast50 Tech Ranking

By Shoshanna Solomon, The Times of Israel December 04, 2016 2 minutes

People At Concert Shooting Video. Courtesy

This article was first published by The Times of Israel and was re-posted with permission.

Magisto, AnyClip, Taboola, Crossrider and Trax top Deloitte’s Israel Technology Fast 50 ranking for 2016, which lists the country’s fastest-growing technology companies, both private and public, based on their percentage of revenue growth over the last four years.

With a growth of more than 8,000 percent in the 2012-2015 period, Magisto has created an artificial intelligence-driven platform that allows users to produce polished, professional-looking video presentations using clips uploaded from their computers or smartphones.

Magisto App. Courtesy

Using algorithms developed by the company, the app analyzes the clips, looking for similarities in faces, scenarios, emotions, topics, locations, continuity, and more, and assembles them into a single “story,” correcting for color, focus, and other video basics. The app even suggests music appropriate to the video, and synchronizes it to the audio in the clips (lowering the music when people are talking, and increasing the volume at a particularly emotional moment).

AnyClip, with a growth of 5,142 percent in the four-year period, has created a personalized, content-driven video advertising platform. AnyClip partners with content producers and owners to develop, curate and distribute their content for websites, devices, smartphones. The company’s search engine can find almost any clip in thousands of movies, providing advertisers, video and film producers, music video directors and others with just the right clip to highlight their scene, product or musical composition.

With a growth of 4,268 percent in the past four years, Taboola is best-known for its “you may also be interested in” technology, which is present on innumerable web content pages. The system is used to drive traffic from one site to another, or to keep readers on a site by offering them more of what they came for. Using advanced intelligence techniques based on hundreds of metrics, Taboola determines what content will be most interesting to a reader, and presents links that, site owners hope, will garner more clicks for a site or a network.

Crossrider, which has grown 3,493 percent in the past four years, provides technology for the development of browser extensions. The company was sold to e-commerce company Market.com for $37 million in 2012.