Israeli App ‘Heed’ Gives You Insider Access To New York Fashion Week

By Jessica Steinberg, The Times of Israel September 14, 2016 Comments

This article was first published by The Times of Israel and was re-posted with permission.

Fashionistas, take heed: There’s a new app offering instant access to the the New York Fashion Week runway, with real-time, closeup glimpses of the trends and looks being shown this fall.

Called Heed, it’s the latest technology from Israeli entrepreneur Mati Kochavi, who lives in the US and made his millions managing his cybersecurity company AGT International.

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New York fashion-week 2016

Kochavi developed the app with Ari Emanuel, brother of Chicago mayor Rahm Emanuel, and CEO of talent agency WME-IMG, known for his knack for figuring out the next big thing.

Designed to bring people closer to their passions, Heed is an official partner to the 2016 New York Fashion Week, but it can be used for other events, such as sporting or food demonstrations.

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At New York Fashion Week, the events previously reserved for fashion insiders, Hollywood stars and models, are now available to any Heed user. The company first deployed their web-enabled sensors at last year’s fashion weeks in September and February, linking them to the Heed app so that users could watch the models backstage and on the runway.

The app allows users to see what’s going down the runway in real time, to buy certain designer pieces right after the shows, and to chat with leading stylists, such as Preston Konrad and Sam Escobar, who are working with the Heed app during the current fashion week.

heed app

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Photos: New York Fashion Week, Heed

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