Double The Sweetness, Half The Sugar: DouxMatok Tricks Your Brain Into Cutting Sugar Intake
There is something about sugar most of us simply can’t resist. With just one small bite, it enters our blood stream and rushes the body with pure energy. Our bodies are hardwired to love it, and that’s why the addiction to sugar is so hard to kick.
Public health bodies recommend eating a diet low in sugar to prevent the onset of diabetes. Fortunately, Israeli startup DouxMatok is coming to the rescue with a healthier solution which could revolutionize how manufacturers and consumers worldwide use sugar. DouxMatok has engineered a new form of sugar that offers the same sugar experience with half the calories. The sugar looks the same, but it’s physically altered to maximally satiate our tongues, so we consume less and protect our health.
Telling your brain: Enough sugar!
To make DouxMatok sugar, the company attaches regular sugar to a micron-sized, food-safe silica molecule (one of the most common substances on earth), using molecular bonding. This greatly increases the particle’s surface area, so when the sugar dissolves on the tongue, the taste buds are exposed to more of the sweet taste, and we feel satisfied.
According to founder Eran Baniel, DouxMatok sugar tricks the brain into believing it consumed more than it actually did. “DouxMatok’s technology will allow for a reduction of 30-60 percent of sugar in a product, depending on the application, and with no effect on taste. When we tested it in the UK, our product had the exact same taste profile as sugar, with none of the aftertaste caused by artificial sweeteners.”
The technology would allow us to continue to consume the sugary chocolate and cakes we love, while experiencing fewer of sugar’s pernicious side effects, the most common being unwanted weight gain, obesity, and type 2 diabetes.
The tongue test
The product is a lab-based transformation of sugar, which requires no artificial chemicals. The enhanced sugar works by modifying how the molecules interact with the receptors on the tongue. DouxMatok’s technology coats the sugar molecules on to organic carriers using a natural mineral, which transports multiple sugar molecules together to the taste receptors on the tongue.
The gustatory system, through which the body perceives taste, is not a fully efficient process. When consuming food or drink with a sweet flavor, usually containing sugar syrup or powder, many of the sugar molecules move through the mouth and miss the sweet taste receptors.
Consumers ingest these sugar particles without registering their sweetness, and therefore the sweetness of the product as a whole. If people could taste every sugar molecule in a cup of regular soda, they would most likely find it undrinkable.
Founded in 2014, DouxMatok won the award for Outstanding Company at “Agravest 2015″, a conference organized by Israel’s Ministry of Economy and other companies. The startup recently partnered with the Warner Babcock Institute for Green Chemistry in Boston to optimize its technologies and is currently in the process of raising $4 million for research and development.
The implications of what DouxMatok is doing are far reaching. And who knows, perhaps in the near future, the age-old coffee/tea question ‘one lump or two?’ may soon be replaced with the statement ‘one lump is just as sweet as two’.