June 23, 2015 | The Israeli company that allows for in-app purchase in mobile games, Soomla announced that it raised $5.5 million in its initial round of funding. The funds will be used to continue building its platform called ‘Grow’, allowing publishers to share data across games. The company reports that its service is already used by up to 4,000 games and 400 million users. Soomla was founded in 2012 by Gur Dotan, Refeal Dakar and Yaniv Nizan.
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