Israeli Personalized Ad Tech ‘Bidalgo’ Creates Advertising Empire On Facebook

By David Shamah, The Times of Israel June 07, 2015 Comments

This article was first published on The Times of Israel and was re-posted with permission.

For those who wonder how a free service like Facebook can make billions a year ($12.47 billion in 2014, to be precise), Israeli ad-tech start-up Bidalgo supplies a partial answer. Bidalgo is a large supplier of automated segmented advertising on Facebook, selling hundreds of millions dollars a year worth of ads for apps and products on the social network.

That work has paid off handsomely for Bidalgo, said Niv Yemini, Bidalgo co-founder and CTO. As one of the few official Facebook Marketing Partners in Israel, the company expects as much as $100 million in revenues in 2015.

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“There are hundreds of thousands of groups on Facebook,” said Yemini. “They all have a specific emphasis, and need to be reached in a specific way. Different groups require different approaches and messages.

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The team at Bidalgo

“Over the past five years, we have perfected a system of figuring out what those messages are, targeting each segment for advertisers to ensure maximum return on investment,” said Yemini. “Regarding how good the system is, I think the company’s results speak for themselves.”

Established in 2010, the Ramat Gan company has been profitable from day one, said Yemini – and has never had to raise even a shekel in outside funding.

To continue reading this article on the TOI site, click here.

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