With cooking apps popping up left and right, it’s difficult to stand out, but the Look & Cook application manages just that.
Already downloaded by more than 2 million users worldwide, Look & Cook is a smartphone and tablet application that features top-notch recipes from culinary masterminds like James Beard (also known as the “Dean of American Cookery”), Mario Batali, Thomas Keller and Israeli master chef Meir Adoni.
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But big-name chefs aren’t what makes Look & Cook stand out from the rest of the digital recipe competition. The app prides itself on providing simple ways of cooking sophisticated recipes, laying out all of the ingredients and instructions, many of which are hand-crafted by Chef Meir Adoni himself.
According to the application’s co-founder and Kinetic Art CEO Oran Huberman, what Look & Cook boils down to is, “cooking like a professional without actually being one.”
Look & Cook divides recipes into categories tailored to different occasions like ‘dinner party’ ‘romantic’, ‘picnic’, ‘breakfast’, ‘barbecue’, ‘everyday’, ‘with the guys’, or ‘vegan pleasures’. Users can then have recipes read out to them while they are busy cooking and can even order all the tools displayed on the app by the click of a button.
In addition, Look & Cook allows users to purchase groceries through AmazonFresh, the home grocery delivery platform owned by Amazon. “Users just need to press ‘buy all’ and Amazon sends all the ingredients for the recipe by the next morning,” Huberman said.
He adds: “When you’re watching Martha Stewart cooking on TV, you don’t actually see much. You as a viewer can’t know what kind of mixer she used, you don’t see the list of ingredients, nor can you purchase the ingredients by clicking on a button. Our platform enables all of that.”
The application will also be cooperating with Amazon’s latest venture, Fire TV, a streaming media player that allows views to watch internet content on television. In fact, similar to its use by Apple in the promotion of the IPad mini in 2013, Look & Cook will come as a built-in part of Amazon’s new product.
The app is available for iOS, Android and Amazon’s Kindle and operates in English and French. Backed by well-known Israeli angel investors like Dov Moran, the inventor of the USB drive, Look & Cook has plans to expand the number of famous chefs contributing to it and to release a series of books containing some of the recipes available on the application.