Israeli Selfie App CamMe Wins Most Innovative App Award At Mobile World Congress

By Avner Meyrav, NoCamels February 26, 2014 Comments

Oxford Dictionary declared “Selfie” as 2013 Word of the Year and it seems that the smartphone-driven self-portrait will continue to rule in 2014. Israeli-developed app CamMe, which enables users to take selfies from afar (how annoying is it when your arm isn’t long enough for a good selfie?!), has won Most Innovative Mobile App at the Global Mobile Awards, held at the Mobile World Congress (MWC) 2014 in Barcelona.

Assaf Gad with the award

Assaf Gad with the award

CamMe is a free smartphone app (currently only available for iOS) which lets the user take pictures of themselves using gesture recognition. The user places their device up to 16 feet (approx. 5 meters) away, and using hand gestures, directs the app to take pictures. The app was developed by Israeli gesture-recognition company PointGrab.

“We are happy to have our efforts recognized, confirming CamMe as a ground-breaking example of top tier technology translated seamlessly into an enjoyable and valuable consumer experience,” says Assaf Gad CMO of PointGrab. “CamMe has been so well received and the app just goes to prove that consumers want hand gesture control in their everyday lives when it is done in a practical and useful way.”

PointGrab specializes in gesture recognition technology, and has also developed other uses for the technology, such as controlling smart homes. CamMe has been downloaded by over a million users worldwide and has a 4+ rating on Apple’s App Store.

The Global Mobile Awards, held annually at the Mobile World Congress, recognizes the most groundbreaking apps in various categories. Another Israeli company, Wibbitz, has won the award for Best Mobile Publishing Product. Past Israeli winners include social GPS app Waze, which was acquired by Google for $1 billion.

Photos: CamMe on Facebook

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