Ever tried to get a child to eat a slice of apple or banana that has turned brown? While the fruit may be just as healthy to eat, the brown color, which often appears after less than an hour, can be a turn-off. A new all-natural spray, which is said to delay the change of color by up to an hour, is now trying to get the crowd’s backing with a campaign on Kickstarter.
Spresh was developed by Israeli entrepreneur Aviad Mozes, who wanted to preserve the fruit he sliced for his baby boy. “The most obvious answer that came to mind was lemon juice,” Mozes explains, “by squeezing a lemon or pouring reconstituted lemon juice onto the open piece of fruit, oxidation would be prevented so that there would be no browning. But what kid wants to taste sour lemon?”
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When Mozes began researching the matter, he says he was surprised to find just how much food is wasted annually worldwide. “I was shocked to learn that only 48 percent of harvested fruits and vegetables are ever actually consumed,” he says.
So Mozes began experimenting with various substances, making sure to use only all-natural ingredients. Two years on, Mozes came out with Spresh, a natural spray that is said to prevent browning for up to 24 hours. Mozes says the spray is both colorless and odorless.
To raise money for the project, the company is turning to the crowd, asking for $54,000 on crowdfunding website Kickstarter.