Mally Wants To Be The Waze Of Indoor Navigation

By ISRAEL21c December 02, 2013 Comments

While the Israeli app Waze is very good at helping you navigate the drive to a shopping mall, there is currently no great solution for finding your way once you’re inside. Frida Issa, 31, a computer engineer from Israel, developed Mally to enable people to navigate in a closed environment like a shopping mall or even a museum.

Shoppers download the app for free, and malls pay a setup and monthly fee. Store owners can upload deals and promos that they want to give to the shoppers, and Mally connects the dots.

Related articles

Instead of relying on extra beacons or expensive, battery-draining hardware, Mally uses computer vision to help you get around the unknown space indoors with your smartphone’s built-in camera.

“All the other companies in the mall environment are trying to use hardware. They are installing Bluetooth or Wi-Fi spots or audio devices,” Issa tells ISRAEL21c. “Our solution is hardware-free.

Once a 2D map of the indoor space is uploaded to Mally’s servers, a detailed 3D map is generated automatically for the shopper.

To continue reading this article, click here
Via ISRAEL21c
Photo: Mally

Facebook Comments
image description
image description
Load more